We were approached by the smart baby monitor company Miku to produce their brand video for their new Miku Care+ model. We worked closely alongside our creative team and Miku’s leadership to ensure a seamless experience for our actors - several of whom were young children.

 

Bringing high commercial value to the production was top of mind, as we wanted to reflect the sleek, clean aesthetics of Miku’s branding in the visuals throughout. This extended through our set design, camerawork, and lighting, not to mention the showcases of Care+ users’ smooth interactions with the technology itself. 

 

Of course, at the heart of all of this was the human element - the sleep health of Miku clients’ children. At every step, it was integral to provide a comfortable and safe environment for the child actors in each ad so they could be rested, focused, and happy. 

 

The end product blended a comprehensive technical overview of the Miku experience with tender, human stories that spoke to the namesake of the Care+ monitors.