Under the producing work of Field Unit, we helmed the creative and post production process for this unique approach to property video for Redwood Place’s new Sunnyvale apartment complex. What made it unique? It hadn’t yet been built.
Showcasing a yet to be built apartment home
CASE STUDY
This project presented some truly creative thinking and constant communication with Redwood’s marketing arm. Because the structures they wanted to feature had yet to be constructed, we turned to existing properties to show off the fantastic amenities and quality living quarters that were in store for prospective Sunnyvale residents. This necessitated capturing decisive, specific visuals from their Irvine and San Jose locations that would be consistent with the upcoming location’s structure and design.
In addition to accumulating a patchwork of footage from the currently operating locations, we also looked to the eponymous features of Redwood City to bring a natural aesthetic to the property showcase.
Through creative editing and strategic problem solving, we were able to bring the newest addition to Redwood Place to life before it was truly living.