Sponsored Episode Campaign
Beauty Besties
Two best friends passionate about skin care walk through some of their favorite products available at Sephora. We had a blast shooting with beauty influencers George and Monica who showed off their friendship with aplomb.
Pre-Roll Campaign
Hydrated Hair
This colorful social-facing campaign featured three women with different hair needs – all addressed by products available at Sephora. The meticulously colored sets were created in coordination with Sephora’s print campaign, bringing to life the color scheme of their pre-existing promotions.
"ABC-DIY" Episode
Mane Methods
In our second campaign with Monica, we walk through a variety of hair care products designed to boost moisture, repair damage, and care for the scalp. We built a living room facsimile on a white stage to create a clean complimenting the colorful products.
Bringing Personal Care to Life
Sephora approached us with a desire to highlight the new products in their stores without the often dry approach to advertising that can come with the territory. Our primary goal was to bring an organic energy to the ad, keeping it fun and engaging by highlighting the personalities of the actors featured.
The challenge here was bringing out the playful dynamic between the actors, who had only just met each other through the project itself. We coordinated scenes around their respective expressiveness and fostered the relationship between them in the moment, stoking chemistry that couched the ad itself in a more personalized energy.
The success of the Beauty Besties piece led to a series of visually striking product showcase shoots featuring models and colorful backdrops, catered to specific notes and aesthetic decisions on the client end. Where the prior campaign elevated the material through creative thinking, this ad series required concise execution of an existing concept, instead bringing the project to new heights via the heightened production value in the sets, camera work, and other production elements.
Our experiences with Sephora were valuable in the variety of ways we were able to address their needs- be it through creative solutions or quality execution, we were ready for action.
